Setting free a child's imagination
Dolls are still at the top of many children’s wish lists. Our dolls have been best friends, babies and play companions for 90 years.
The brands of MGA Zapf Creation GmbH

Measuring from 30cm to 43cm, the BABY born dolls with their soft vinyl bodies and numerous functions, most of which do not require batteries, offer imaginative role play in colourful worlds of play. BABY born is an adorable baby that needs looking after as well as a companion for great adventures both real and imaginary.

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Baby Annabell is all about parent and child role play. Little doll mummies and daddies can accompany the 30cm to 43cm dolls with cuddly stuffed bodies and soft vinyl heads through a day in the life of Baby Annabell, all thanks to its realistic functions, some of which require batteries.


Dolly Moda clothes always fit. The great thing about these dolls’ clothes is that they can be worn by dolls of various sizes – and swapped around with ease. No matter what doll, there is the perfect outfit for every occasion.

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We have been making children’s dreams come true for 90 years. 

Dolls have been at the top of many children's wish lists for decades. Even in the age of smartphones, tablets and games consoles, playing with dolls remains the most popular leisure activity for girls between the ages of 4 and 5, and it’s great that more and more boys now also enjoy cuddling and playing with their dolls. This both delights and encourages us to continue to ensure that our dolls remain great play companions for children all over the world. 

The MGA Zapf Creation GmbH is a global brand supplier of children’s toys. The company develops and sells premium play concepts, as well as play and functional dolls with extensive accessories that are famous all over the world. This also includes an increasing number of products from other toy categories. All MGA Zapf Creation GmbH brands share the same high standards of quality, design, safety and play value. 

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