Today: Zapf Creation is the European market leader

In Europe (top five toy markets) Zapf Creation holds a market share of approximately 30% in the segment of play and functional dolls including accessories.

(Market volume in Euro million)

Vision for tomorrow: The company will become the global market leader

The branded play concepts, most notably BABY born®, are sold in 65 countries throughout the world. The operating business units of Zapf Creation are responsible for local sales and marketing in the world's most important markets. In addition, the company also cooperates with independent sales agents. Zapf Creation AG generates almost 74% of its sales outside of Germany. The following wholly-owned subsidiaries are part of the Zapf Creation Group:

Zapf Creation AG, Roedental
Zapf Creation (Central Europe) GmbH & Co. KG, Roedental
Zapf Creation (France) S.A.R.L, Limonest
Zapf Creation (H.K.) Ltd., Hong Kong
Zapf Creation (Italy) S.R.L, Gallarate
Zapf Creation Logistics GmbH & Co. KG, Roedental
Zapf Creation (Spain) S.L., Alicante
Zapf Creation (UK) Ltd., Corby
Zapf Creation (US) Inc., Orlando


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