The core business of Zapf Creation comprises play and functional dolls including accessories

Zapf Creation operates in a Euro 50 billion global toy market. The United States represents the single largest market while Europe's top five toy markets (Great Britain, Germany, Spain, France, Italy) make up more than 60% of the global toy market. These are the most important sales regions of the Zapf Creation. The company's market segment is the global doll market. It includes fashion dolls, play and functional dolls as well as mini dolls. The core business of Zapf Creation comprises play and functional dolls including accessories. 

Doll market segments USA plus Top five in Europe

Based on sales prices in euros (appr. Euro 3.2 billion)


Source: NPD/Eurotoys 2005 and Zapf Creation estimates

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