Company Profile

Zapf Creation AG is Europe's leading brand manufacturer of play, functional and mini dolls including accessories. The company is represented with 8 subsidiaries worldwide and employs 408 employees (31.12.2005). Zapf Creation reported sales of € 140.7 million for the fiscal year 2005.

Headquartered in Roedental/Coburg (Germany), Zapf Creation AG markets branded play concepts including dolls and a wide range of accessories that are developed with great attention to quality, design and play value. The company's most popular brands are BABY born®, Baby Annabell® and CHOU CHOU.  These play concepts, which are successful all over the world, are conceived especially for girls between three and eight years of age.

All branded play concepts share a high standard in terms of design, quality, safety and play value. The designers of accessories and doll clothes take their lead from trends in both children's fashion and general lifestyle products and incorporate these into the approximately 70% of new products that are launched each year. Underneath the soft doll bodies, cutting-edge and creatively applied technology is at work. The branded play concepts of Zapf Creation place no limits on a girl's imagination. Playing with dolls also addresses and supports social skill such as loving, caring, empathy and accepting responsibility.

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